Zip realtor marketing studio
Plan listing campaigns, buyer education, retargeting ideas, and video assets that route prospects back to Marcus for a compliant mortgage starting point.
Secure marketing boundary
Account connections, external publishing, ad launches, paid spend, lead-form submissions, pixels, and audience activation require secure authorization.
Facebook + Instagram
Best for local awareness, listing traffic, and retargeting once reviewed.
Professional network
Best for realtor partner education, RESPA-safe co-marketing, thought leadership, and recruiting.
Search + video
Best for education campaigns that route buyers into Marcus instead of dead forms.
Short-form video
Best for compliant education concepts that need creative review before launch.
Local SEO readiness
Readiness card for local profile completeness, reviews posture, service areas, and disclosure-safe descriptions.
SEO + query coverage
Planning surface for query clusters, content gaps, and Marcus-first organic destinations.
Retargeting and measurement review
Review-only planning for measurement, consent posture, and warm-audience drafts before any tag or audience activation.
Reusable asset engine
Turns reviewed scripts into shorts, reels, YouTube ideas, captions, overlays, and Marcus-first destinations without publishing.
Goal-first builder
Realtor growth goal
Audience: Open-house visitors and listing viewers
Creative angle: Listing-ad companion + buyer readiness CTA
Realtor growth goal
Audience: Buyers engaging with the realtor's own listings
Creative angle: Short educational video + branded pre-approval path
Realtor growth goal
Audience: Past clients, followers, and warm buyer prospects
Creative angle: FAQ video + Marcus handoff
Realtor growth goal
Audience: Consented warm visitors who engaged with content, listings, or Marcus education
Creative angle: Review-only warm-audience journey + education sequence
Realtor growth goal
Audience: Listing viewers, social followers, buyer prospects, and partner education audiences
Creative angle: One reviewed script becomes shorts, reels, YouTube, landing-page embeds, and captions
Marcus draft preview
Suggested platform and draft
Meta · Listing-ad companion + buyer readiness CTA
“Touring homes this weekend? Start a buyer-readiness chat before you write an offer. Marcus helps organize next steps and routes licensed questions to Zip.”
Chat-first destination
Realtor campaign Marcus destination: /borrower?intent=open-house-buyer-readiness
Campaign traffic routes to Marcus so prospects get a clear mortgage starting point.
Review checklist
Planning notes preview
Planning notes that can be reviewed before publishing is authorized.
{
"source_type": "marketing_campaign",
"source_ref": "demo-realtor-open_house_capture",
"owner_type": "realtor",
"platform": "meta",
"surface": "realtor_marketing",
"goal": "open_house_capture",
"creative_angle": "Listing-ad companion + buyer readiness CTA",
"compliance_class": "requires_review",
"approval_state": "draft",
"metrics": {
"impressions": 0,
"clicks": 0,
"leads": 0,
"cost": 0,
"cpl": null,
"conversion_to_marcus": 0,
"quality_signal": "unknown"
},
"learning_signal": "Open-house campaigns learn from chat-start quality and buyer-readiness progress, aggregated across accounts.",
"reuse_score": 0,
"redaction_status": "clean",
"recursive_learning_scope": "review_notes_only",
"redacted_growth_metadata_examples": [
{
"source_type": "seo_asset",
"source_ref": "demo-realtor-seo_local",
"owner_type": "realtor",
"surface": "realtor_marketing",
"approval_state": "draft",
"redaction_status": "clean",
"review_notes_only": true,
"safe_signal_examples": [
"local landing-page brief",
"GBP readiness checklist",
"FAQ/schema content outline",
"Marcus destination map"
],
"review_rails": [
"No ranking guarantee",
"NMLS/licensing review",
"no live profile edit"
]
},
{
"source_type": "gseo_asset",
"source_ref": "demo-realtor-gseo_geo",
"owner_type": "realtor",
"surface": "realtor_marketing",
"approval_state": "draft",
"redaction_status": "clean",
"review_notes_only": true,
"safe_signal_examples": [
"answer-ready FAQ brief",
"query/topic coverage map",
"content gap list",
"Marcus handoff CTA"
],
"review_rails": [
"No ranking guarantee",
"no approval or rate implication",
"licensed review for personalized advice"
]
},
{
"source_type": "retargeting_audience_draft",
"source_ref": "demo-realtor-retargeting_review_only",
"owner_type": "realtor",
"surface": "realtor_marketing",
"approval_state": "draft",
"redaction_status": "clean",
"review_notes_only": true,
"safe_signal_examples": [
"warm-audience journey",
"consent/privacy review checklist",
"housing ad restrictions notes",
"fair-lending targeting risk memo"
],
"review_rails": [
"Customer Match review",
"remarketing list review",
"no pixel or audience activation"
]
},
{
"source_type": "video_asset",
"source_ref": "demo-realtor-video_asset_engine",
"owner_type": "realtor",
"surface": "realtor_marketing",
"approval_state": "draft",
"redaction_status": "clean",
"review_notes_only": true,
"safe_signal_examples": [
"shorts/reels cut list",
"YouTube topic brief",
"caption package",
"landing-page embed plan"
],
"review_rails": [
"disclosure overlays",
"captions",
"end-card review",
"RESPA-safe co-marketing"
]
}
],
"next_action": "needs_human_review"
}Expansion lanes
Organic readiness, no ranking guarantee
Draft local SEO briefs, Google Business Profile readiness notes, schema/content clusters, and Marcus-first landing-page ideas without live profile mutation.
Safe draft outputs
Review rails
Answer-ready briefs, no AI placement promise
Plan citation-ready FAQ/explainer content for search-answer systems, with no ranking guarantee and no unsupported citation claim.
Safe draft outputs
Review rails
Review-only audiences; activation disabled
Draft Google retargeting, Customer Match, remarketing list, exclusion/suppression, and warm-visitor journeys only after consent/privacy review is visible.
Safe draft outputs
Review rails
Asset drafts only; publishing disabled
Convert reviewed scripts into video asset metadata: hook, script, channels, disclosure overlays, captions, end-card review, and Marcus CTA.
Safe draft outputs
Review rails
Connection setup required
Account cards show what is needed before Google, Meta, TikTok, or LinkedIn can be connected securely.
Audience activation requires authorization
Retargeting, Customer Match, remarketing lists, suppression, and pixel plans require consent, privacy, and housing-ad review before activation.
Studio export requires review
Video drafts preserve disclosure overlays, captions, end-card review, and RESPA-safe co-marketing notes before publishing.